TY  - BOOK
AU  - Baker, Michael J.
TI  - Marketing: an introductory text
SN  - 9780333663233
U1  - 658.8 
PY  - 1996///
CY  - London
PB  - McMillan
KW  - Management
KW  - Marketing
N1  - Bibliography : pp.559-568
N2  - 1998-07-16
ER  -