TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Marketing: an introduction
SN  - 9780131865914
U1  - 658.8 
PY  - 2007///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Marketing management
KW  - Management
ER  -