TY  - BOOK
AU  - Best, Roger J.
TI  - Market - based management: strategies for growing customer value and profitability
U1  - 658.8 
PY  - 2009///
CY  - London
PB  - Prentice Hall
KW  - Marketing - Management
KW  - Management
N1  - ISBN 9780132336536
ER  -