TY  - BOOK
AU  - Bateson, John E. G.
TI  - Managing services marketing: text and reading
SN  - 9780030986666
U1  - 658.8 
PY  - 1995///
CY  - Fortworth
PB  - Dryden
KW  - Markerting Management
KW  - Management
ER  -