TY  - BOOK
AU  - Cespedes, Frank V.
TI  - Managing marketing linkages: text cases,and readings
SN  - 9780132349239
U1  - 658.8 
PY  - 1996///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Marketing management
KW  - Management
ER  -