TY  - BOOK
AU  - Meloan, Taylor W.
AU  - Graham, John L.
TI  - International and global marketing: concepts and cases
SN  - 9780071158008
U1  - 658.848 
PY  - 1998///
CY  - Boston
PB  - Irwin McGraw - Hill
KW  - Marketing management
KW  - Management
ER  -