TY  - BOOK
AU  - Meloan, Taylor W.
AU  - Graham, John L.
TI  - International and global marketing: concepts and cases
SN  - 9780256157239
U1  - 658084 
PY  - 1995///
CY  - Chicago 
PB  - Irwin
KW  - Marketing management
KW  - Management
ER  -