TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9788120333055
U1  - CLO 
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning
KW  - Advertising
KW  - Management
N1  - ISBN9788120333055
ER  -