TY  - BOOK
AU  - Kumar, V.
AU  - Day, George S.
AU  - Aaker, David A.
TI  - Instructor's resource guide with test bank to accompany marketing research
SN  - 9780471236894
U1  - 658.83 
PY  - 1998///
CY  - New York
PB  - John Wiley
KW  - Marketing research
KW  - Management
ER  -