TY  - BOOK
AU  - Dalrymple, Douglas J.
AU  - Parsons,Leonard J.
AU  - Lilly,Brian
TI  - Instructor's resource guide with test bank and transparency masters to accompany marketing management text and cases
SN  - 9780471306436
U1  - 658.8 
PY  - 1995///
CY  - New York
PB  - John Wiley 
KW  - Marketing management
N1  - Included in two diskettes
ER  -