TY  - BOOK
AU  - Schenkler, Irr
AU  - Herrling, Jony
TI  - Guide to media relations
SN  - 9780131405677
U1  - 659.2 
PY  - 2004///
CY  - New Jersey
PB  - Prentice Hall
KW  - Advertising and public relations
ER  -