TY  - BOOK
AU  - Jeannet, Jean-Pierre
AU  - Hennessey, H. David
TI  - Global marketing strategies
SN  - 9780395871621
U1  - 658.84 
PY  - 1998///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing management
KW  - Management
ER  -