TY  - BOOK
AU  - Moon, Michael
AU  - Millison, Doug
TI  - Fire brands: building brand loyalty in the internet age
SN  - 9780072124491
U1  - 658.827 
PY  - 2000///
CY  - Berkeley
PB  - Osborne McGraw-Hill
KW  - Marketing management
KW  - Management
ER  -