TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Bateson, John E. G.
TI  - Essentials of services marketing
SN  - 9780030152177
U1  - 658.8 
PY  - 1997///
CY  - Florida
PB  - Harcourt Brace
KW  - Marketing management
KW  - Management
ER  -