TY  - BOOK
AU  - Malhotra, Naresh K. 
AU  - [et al.]
TI  - Essentials of marketing research: an applied orientattion
SN  - 9781741032215
U1  - 658.83 
PY  - 2004///
CY  - Sydney
PB  - Pearson Education
KW  - Marketing management
KW  - Management
ER  -