TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Agnihotri, Prafulla Y
AU  - Haque, Ehasn Ul
TI  - Principles of marketing
SN  - 9788131731017
U1  - 658.8001 
PY  - 2010///
CY  - New Delhi
PB  - Pearson
KW  - Marketing Management
ER  -