TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
AU  - Jha, Mithileshwar
TI  - Marketing management: a south asia perspective
SN  - 9788131716
U1  - 658.8 
PY  - 2009///
CY  - Noida
PB  - Pearson
KW  - Management
KW  - Marketing Management
ER  -