TY - BOOK AU - Eyal, Nir AU - Hoover, Ryan TI - Hooked: how to build habit-forming products SN - 9780241184837 U1 - 658.575 PY - 2014/// CY - London PB - Penguin Books KW - Consumer behavior KW - New products KW - Consumers' preferences N1 - US Dollar 26.70 x 360.97 = Rs. 9637.89 ( 18.08.2022 ER -