TY  - DATA
AU  - Tapp, Alan
AU  - Whitten, Ian 
AU  - Housden, Matthew 
TI  - Principles of direct, database and digital marketing
SN  - 9780273756521
U1  - 658.872 
PY  - 2014///
CY  - Harlow
PB  - Pearson
KW  - Direct Marketing
KW  - Database Marketing
KW  - Internet Marketing
N1  - 1 USD = Rs. 201.01 as at 2021-03-25
$ 107.57 = Rs. 21,622.64
UR  - http://lib.sjp.ac.lk/pearson-e-book-library/
ER  -