TY  - DATA
AU  - Farris, Paul W.
AU  - Bendle, Neil T.
AU  - Pfeifer, Phillip E.
AU  - Reibstein, David J.
TI  - Marketing metrics: the definitive guide to measuring marketing performance
SN  - 9780137058297
U1  - 658.83 
PY  - 2010///
CY  - New Jersey
PB  - Pearson
KW  - Marketing research
KW  -  Marketing - Mathematical models
N1  - 1 USD = Rs. 201.01 as at 2021-03-25
$ 108.43 = Rs. 21,795.51
UR  - http://lib.sjp.ac.lk/pearson-e-book-library/
ER  -