TY  - DATA
AU  - Clow, Kenneth E. 
AU  - Baack, Donald 
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9781292222752
U1  - 659.1 
PY  - 2018///
CY  - Harlow 
PB  - Pearson 
KW  - Communication in marketing
KW  - Advertising
N1  - 1 USD = Rs. 188.72 as at 2020-06-18
142.84 USD = Rs. 26,956.76

UR  - http://lib.sjp.ac.lk/pearson-e-book-library/
ER  -