TY  - BOOK
AU  - De Chernatony, Leslie
AU  - Mcdonald, Malcolm H. B.
TI  - Creating powerful brands: the strategic rout to success in consumer,  industrial and service markets
SN  - 9780750606608
U1  - 658.82 
PY  - 1992///
CY  - Oxford
PB  - Butterworth
KW  - Sales Promotion
ER  -