TY  - BOOK
AU  - kapferer, Jean- Noel
TI  - Strategic brand management: creating and sustaining brand equity long term 
SN  - 9788175541092
U1  - 658.8343 
PY  - 1997///
CY  - New Delhi
PB  - Kagan Page
KW  - Brand name products--management
ER  -