TY  - BOOK
AU  - Dunn, S. Watson
AU  - Barban, Arnold M.
TI  - Advertising: its role in modern marketing
SN  - 9780030016738
U1  - 659.1 
PY  - 1982///
CY  - Chicago
PB  - Dryden
KW  - Advertising and public relations
ER  -