TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel F.
TI  - Strategic marketing
SN  - 9780070682603
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill 
KW  - Marketing management
ER  -