TY  - BOOK
AU  - Rossiter, John R.
AU  - Percy, Larry
TI  - Advertising and promotional management 
SN  - 9780070539075
U1  - 659.1 
PY  - 1989///
CY  - New York
PB  - McGraw Hill 
KW  - Advertising and public relations
KW  - Management
ER  -