TY  - BOOK
AU  - Gabbott, Mark
AU  - Hogg, Gillian
TI  - Contemporary services marketing management: a reader
SN  - 9780030990359
U1  - 658.8 
PY  - 1997///
CY  - London
PB  - Dryden
KW  - Marketing management
KW  - Management
ER  -