TY  - SER
AU  - Kerin, Roger A.
AU  - Mahajan, Vijay
AU  - Varadarajan, P. Rajan
TI  - Contemporary perspectives on Strategic market planning 
SN  - 020512013
U1  - 658.801 
CY  - Boston
PB  - Allyn & Bacon
KW  - Marketing planning
KW  - Marketing management
KW  - Management
ER  -