TY  - BOOK
AU  - Boone, Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 9780030976018
U1  - 658.8 
PY  - 1995///
CY  - Fortworth
PB  - Dryden
KW  - Marketing management
KW  - Management
ER  -