TY  - BOOK
AU  - Hawkins, Del I.
AU  - Best, Roger J.
AU  - Coney, Kenneth A.
TI  - Consumer behavior: implications for marketing strategy
SN  - 9780256139723
U1  - 658.83420973 
PY  - 1995///
CY  - Chicago 
PB  - Irwin
KW  - Case Studies
KW  - Market Surveys
KW  - Management
ER  -