TY  - BOOK
AU  - Loudon, David L.
AU  - Della Bitta, Albert J.
TI  - Consumer behavior: concepts and applications
SN  - 9780071005623
U1  - 658.834 
PY  - 1988///
CY  - New York
PB  - McGraw Hill 
KW  - Marketing management
KW  - Management
ER  -