TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven W.
AU  - Rudelius, William
TI  - Marketing
SN  - 9780077861032
U1  - 658.8 
PY  - 2015///
CY  - New York
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Marketing management
N1  - 1 USD = Rs.155.58 as at 2018.01.22
$ 13.99 = Rs. 2,177.96
ER  -