TY - BOOK AU - Nisansala, T. S. TI - Effect of service quality on customer satisfaction and loyalty: the case of Nations Trust Bank plc- Sri Lanka U1 - 658.812 KW - Customer loylty KW - Customer services N1 - Project Submitted To the University of Sri Jayewardenepura in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration on January 2013 ER -