TY  - BOOK
AU  - Jayarathne, P. G. S. A.
TI  - The impact of marketing culture on marketing effectiveness, technical efficiency and business performance: an empirical study of commercial banking sector in Sri Lanka 
U1  - 658.8 
KW  - Marketing
N1  - This is a MSc dissertation submitted to the M.Sc unit of the University of Sri Jayewardenepura, as a partial fulfillment of the requirements for the MSc in Management Programme - specialized in Marketing Management
ER  -