TY  - BOOK
AU  - Mubarak, Kaldeen M.
TI  - An analysis on stimulus of word-of-mouth communication : an empirical evidence from a service marketplace in Sri Lanka
U1  - 658.802 
KW  - Communications in marketing
KW  - Marketing communication
KW  - Marketing management
KW  - Word-of-mouth communication
N1  - thesis submitted to the University of Sri Jayewardenepura for the award of the Degree of Master of Science in Management on 2008
ER  -