TY  - BOOK
AU  - Karandakatiya, T. K. 
TI  - An empirical investigation of the joint implementation of marketing philosophy and total quality management in national quality award winning companies and institutions in Sri Lanka
U1  - 658.4013 
KW  - Marketing philosophy
KW  - Total quality management
KW  - Executive management
N1  - A dissertation submitted to the University of Sri Jayewardenepura in partial fulfillment of the requirements for the Degree of Master of Science in Management
ER  -