TY - BOOK AU - Hair, Joseph F. AU - Hult, G. Tomas M. AU - Ringle, Christian M. AU - Sarstedt, Marko TI - A primer on partial least squares structural equation modeling (PLS-SEM) SN - 9781483377445 U1 - 511.42 PY - 2017/// CY - California PB - Sage KW - Structural equation modeling KW - Least squares ER -