TY - BOOK AU - Cesari, Rick AU - Lynch, Ron AU - Kelly, Tom TI - Buy now: creative marketing that gets customers to respond to you and your product SN - 9780470888018 U1 - 658.872 PY - 2011/// CY - New Jersey PB - John Wiley KW - Customer relations KW - Direct marketing KW - Business N1 - US $ 1 = Rs. 154.48 (2017.05.24) Price = US $ 6.43 ER -