TY  - BOOK
AU  - Engel, James F.
AU  - Blackwell, Roger D.
AU  - Miniard, Paul W.
TI  - Consumer behavior
SN  - 0030767512
U1  - 658.8342 
PY  - 1993///
CY  - Orlando
PB  - The Dryden
KW  -  Management
N1  - USD 1 = Rs. 149.53 (2016.12.29)
$ 2.10 * 149.53 = Rs. 314.01
ER  -