TY  - BOOK
AU  - Baines, Paul
AU  - Fill, Chris
AU  - Page, Kelly
TI  - Marketing
SN  - 9780199579617
U1  - 658.8 
PY  - 2011///
CY  - Oxford
PB  - Oxford
KW  - Marketing
N1  - USD 1 = Rs. 149.53 (2016.12.29)
$ 8.24 * 149.53 = Rs. 1232.12
ER  -