TY  - BOOK
AU  - Hooley, Graham J.
AU  - Piercy, Nigel F.
AU  - Nicoulaud, Brigitte
TI  - Marketing strategy and competitive positioning
SN  - 9780273706977
U1  - 658.802 
PY  - 2008///
CY  - Harlow
PB  - Pearson
KW  - Target marketing
KW  - Marketing-management
N1  - USD 1 = Rs. 149.53 (2016.12.29)
$ 29.69 * 149.53 = Rs. 4439.54
ER  -