TY  - BOOK
AU  - Dahlen, Micael
AU  - Lange, Fredrik
AU  - Smith, Terry
TI  - Marketing communications: a brand narrative approach
SN  - 9780470319925
U1  - 658.802 
PY  - 2010///
CY  - Chichester
PB  - John Wiley
KW  - Communication in marketing
KW  - Branding marketing
N1  - US $ 1 = Rs. 149.53
(2016.12.29)
Price = US $ 66.37
ER  -