TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel F.
TI  - Strategic marketing
SN  - 9780073381008
U1  - 658.802 
PY  - 2009///
CY  - Boston
PB  - McGrraw-Hill
KW  - Marketing
KW  - Marketing management
N1  - US $ 1 = Rs. 149.53
(2016.12.29)
Price US $ 15.95
ER  -