TY  - BOOK
AU  - Alon, Ilan
AU  - Jaffe, Eugene
AU  - Vianelli, Donata
TI  - Global marketing: contemporary thory, practice, and cases
SN  - 9780078029271
U1  - 658.84 
PY  - 2013///
CY  - New York
PB  - McGraw Hill
KW  - Export marketing
KW  -  Marketing management
N1  - US $ 1 = Rs. 149.53
(2016.12.29)
Price US $ 9.98
ER  -