TY  - BOOK
AU  - Mulins, John W.
AU  - Walker, Orville C.
AU  - Boyd, Harper W.
TI  - Marketing management: a strategic decision - making approach
SN  - 9780073529820
U1  - 658.81 
PY  - 2008///
CY  - Boston
PB  - McGraw - Hill
KW  - Marketing management
N1  - US $ 1 = RS. 149.53
(2016.12.29)
Price US $ 11.96
ER  -