TY  - BOOK
AU  - Aaker, David A.
AU  - McLoughlin, Damien
TI  - Strategic market management: global perspectives
SN  - 9780470689752
U1  - 658.802 
PY  - 2010///
CY  - Chichester
PB  - John Wiley
KW  - Marketing management
N1  - US $ 1 = Rs. 149.53
(2012.12.29)
Price US $ 33.77
ER  -