TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Bateson, John E. G.
TI  - Service marketing: concepts, strategies, & cases
SN  - 0324319967
U1  - 658.8 
PY  - 2006///
CY  - Mason
PB  - Thomson
KW  - Marketing management
N1  - US $ 1 = Rs. 149.53
(2016.12.29)
Price US $ 0.01
ER  -