TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9780273786986
U1  - 659.1 
PY  - 2014///
CY  - Boston
PB  - Pearson
KW  - advertising
N1  - US $ 1 = Rs, 149.53
(2016.12.29)
Price = US $ 15.99
ER  -