TY  - BOOK
AU  - Babin, Barry J.
AU  - Harris, Eric G.
TI  - Consumer behavior
SN  - 9781285189482
U1  - 658.8342 
PY  - 2015///
CY  - Stamford
PB  - Cengage
KW  -  Marketing management
N1  - USD = 149.53 (2016.12.29)
$ 79.95*149.53 = Rs. 11954.92
ER  -