TY - BOOK AU - O' Guinn, Thomas C. AU - Allen, Chris T. AU - Semenik, Richard J. TI - Advertising and integrated brand promotion SN - 9780538473323 U1 - 659.1 PY - 2012/// CY - Mason PB - Cengage KW - Advertising media planning KW - Advertising N1 - US $ 1 = Rs. 149.53 (2016.12.29) Price US $ 356.63 ER -